News & Stuff

27th February 2020

The Keys to Lower Inventory Costs

Managing inventory is among the most critical tasks of an ecommerce company. Poorly managed, inventory costs can escalate, and profits erode. In this post, I’ll review […]
27th February 2020

Reset in the Direct-to-consumer Market

Direct-to-consumer brands were stars from 2018 through mid-2019. The storyline was that they were flawlessly executing while brick-and-mortar retailers were flailing. Now weaknesses in the DTC […]
26th February 2020

6 Ways Geography Impacts Ecommerce Conversions

Merchants are typically aware of the states or countries where their customers reside. But merchants don’t often consider adding those geographic variables to their marketing campaigns. […]
25th February 2020

Tips on Writing from 4,700 Articles, 24 Years of Journalism

The sort of blog posts, whitepapers, and articles that will attract and engage your business’s potential customers is often the result of a process. Certainly there […]
25th February 2020

Analyze Competitors’ Breadcrumbs for Categories, Products

Knowing the breadcrumb navigation of your ecommerce competitors can be helpful. It could identify missing categories on your own site, navigation ideas, and even competitors’ best-selling […]
24th February 2020

13 Marketplaces for Handmade Goods

Merchants who sell handmade goods can list their products on specialized marketplaces. There, merchants can find potential customers, along with a community of like-minded creators and […]
24th February 2020

Google Downgrades Nofollow Directive. Now What?

On March 1, Google will no longer consider nofollow attributes as commands. Instead, they will be hints, much like canonical tags. Until now, nofollow attributes have […]
23rd February 2020

Canada-based Entrepreneur Scales to 15 Websites, 30 Remote Employees

Ronnie Teja immigrated to Vancouver, Canada in 2008.  He was 22. Fast-forward to 2020, and he owns and operates a thriving ecommerce company that sells watches […]
21st February 2020

10 Useful Elements for a Post-purchase Thank-you Page (and 3 to Avoid)

One of the most underutilized tools of online stores is the post-purchase thank-you page. The thank-you page (also known as the invoice page) often contains only […]
21st February 2020

Why American Express Pushes for Higher Merchant Acceptance

American Express announced last month that the number of merchants accepting its card is roughly the same as Visa and Mastercard. Given that American Express has […]
20th February 2020

Scalable SEO Strategies to Boost Category Pages

Large-scale improvements in organic search performance require large-scale changes. Ecommerce merchants tend to optimize product detail pages. Many merchants overlook category pages, which can provide more […]
19th February 2020

First-party Logistics Could Transform Ecommerce

In 2020, Amazon will deliver more packages in the United States than FedEx. That massive volume, however, may not be the most meaningful news for ecommerce […]
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