News & Stuff

28th September 2020

14 Tools to Sell on Facebook and Instagram

Shopping on Facebook and Instagram is finally here. With the recent launches of Shops on both apps and Live Shopping and the expansion of features such […]
28th September 2020

SEO: How to Target High-demand Keywords (or Not)

Search engine optimization often has lofty goals, such as ranking on page one for a high-demand phrase. How can you reach a seemingly impossible objective? The […]
27th September 2020

9 Pointers for High-converting Instagram Ads

Instagram ads appear in users’ feeds. They look like a regular post but with a sponsored label and a colored call-to-action button. Images drive Instagram. Thus […]
25th September 2020

‘My Wife Quit’ Founder on SMS Marketing, SaaS Platforms, osCommerce

In 2007 Steve Chou’s wife, Jennifer, wanted to spend more time with their growing family. So she quit her job. The Chous launched Bumblebee Linens, an […]
24th September 2020

Covid-19 Exposes Inefficiencies in B2B Accounts Receivable

The ongoing pandemic has exacerbated long-standing inefficiencies with the B2B accounts receivable process, such as manual entry, little standardization, and errant data. Accounts receivable personnel have […]
23rd September 2020

7 Google Analytics Tips for Measuring Organic Search

Search engine optimization relies on the ability to measure performance. Google Analytics can make the task easier. What follows are seven tips to help. Measuring Organic […]
22nd September 2020

Forget Black Friday Sales this 2020 Holiday

The upcoming holiday shopping season is bound to shake the ecommerce sector. If you haven’t yet finalized your holiday sales schedule, now’s the time to get […]
22nd September 2020

FAQ Snippets Expand Organic Search Visibility

Schema is a type of structured data that helps search engines understand the meaning of a web page. It’s contextually descriptive code. For example, say a […]
21st September 2020

Amazon Live: 12 Shows from Influencers, Sellers, Brands

Amazon Live combines streaming video with online shopping, letting influencers, sellers, and brands engage and interact with consumers in real-time. Show hosts demonstrate and review products, […]
21st September 2020

Covid-19 Is Driving Some Brands to DTC

The coronavirus pandemic has accelerated the pace of digital transformation in retail, prompting some brands to focus on direct-to-consumer channels. The retail and wholesale industries have […]
20th September 2020

Email Marketing: Optimizing ‘From’ Lines, Subject Lines, Pre-headers

Email marketing remains a cornerstone of most ecommerce companies. But optimizing “from” lines, subject lines, and pre-headers is challenging for even the savviest marketers. I’ll offer […]
18th September 2020

A Passion for Cosmetics Leads to $1 Million in First-year Sales

The YouTube-to-ecommerce business model may be the best way to build an audience of customers. It worked for my company, Beardbrand, when I posted beard-grooming videos […]
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