News & Stuff

31st March 2020

Optimizing Pinterest Titles and Descriptions for Clicks, Leads

Too often, ecommerce companies consider Pinterest only as social media. But Pinterest is primarily a discovery engine with visual search. It has more in common with […]
30th March 2020

Will ‘Irrational’ VC Start-up Valuations Continue?

Even before the Covid-19 pandemic, IPOs for many start-ups with supposedly bright futures crashed when they entered the public market. Some didn’t make it that far, […]
30th March 2020

Covid-19 Is an Opportunity for Some Local Merchants

The coronavirus pandemic is bad news. It has shut down a significant portion of the world’s economy and killed far too many people. If, however, you’re […]
29th March 2020

11 New Ecommerce Books for Spring 2020

Being stuck indoors is an opportunity to catch up on ecommerce reading! Here is a batch of new ecommerce books for spring. There are titles on […]
27th March 2020

Ecommerce a Crucial Industry in the Pandemic; 7 Ways to Ease the Burden

With states imposing restrictions on non-essential workplaces, managing an online store can prove cumbersome. That’s especially true for ecommerce sites that are extensions of brick-and-mortar businesses. […]
26th March 2020

Rethink Your Amazon Business after Covid-19

For Amazon sellers, the Covid-19 situation is changing every day. As I write this, Fulfillment by Amazon is informing sellers to expect delays in the replenishment […]
26th March 2020

Workarounds for Errors in Google Analytics

One-hundred percent of all Google Analytics implementations have broken at some point. The impact can range from minimal to extreme. An ecommerce example is when sales […]
25th March 2020

Performance Marketing in the Coronavirus Downturn

Even in the face of the coronavirus pandemic, ecommerce merchants should optimize advertising campaigns. That includes performance marketing, which is online promotions that cost the advertiser […]
24th March 2020

Iraq War Veteran Fails, then Succeeds, with Men’s Underwear Brand

In 2008 Robert Patton was coming off his second deployment in Iraq with the U.S. Army. “I was going to do 20 years in the Army,” […]
24th March 2020

5 Tips to Overcome Covid-19 Supply Chain Disruptions

Covid-19 has disrupted the supply chain by shutting down manufacturers and suppliers in China, the U.S., and elsewhere. This post suggests five ways to overcome this […]
23rd March 2020

22 Free Web Design Tools from Winter 2020

Resources from the design community can add value to your ecommerce site. Here is a list of new web tools and design elements from winter 2020. […]
23rd March 2020

SEO: Using Canonical Tags to Reduce Duplicate Content

Canonical tags are an essential tool to prevent duplicate content in organic search results. “Canonical” in search engine parlance means the one true page out of […]
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