News & Stuff

9th July 2020

3 Ways to Scale Ecommerce with Data

Scaling an ecommerce business requires insights into the market, consumers, and products. In this post, I’ll address each aspect and how data can help. The Market […]
8th July 2020

Understanding Core Web Vitals for SEO

On rare occasions Google provides expectations of upcoming algorithm changes. For example, we were alerted to Google’s mobile-first index change and, also, the factoring of SSL […]
8th July 2020

Drag-and-drop Ecommerce Tools Are on the Rise

Drag-and-drop software tools from Shogun, BigCommerce, and Wix are examples of services that help non-technical users build attractive online stores. Ecommerce platforms are more or less […]
7th July 2020

Using Google Analytics to Track Site Changes

The ability to measure changes to pricing, shipping, and other items is essential to successful ecommerce merchants. Google Analytics has features to document and track changes […]
6th July 2020

Tailor Product Descriptions to the Channel and Audience

Product descriptions are vital to attracting website traffic and closing sales. But the type of description to use depends on your target audience and the channel, […]
6th July 2020

20 Top Selling Shops on Etsy

Etsy is a global marketplace for unique and creative goods, including handcrafted, one-of-a-kind items and crafting supplies. If you offer unique or homemade products, Etsy may […]
5th July 2020

Letting Workers Go Because of Covid-19

During the on-going coronavirus pandemic, many retailers have furloughed or laid off workers. While this is never an easy process, good communication may help make it […]
3rd July 2020

SEO How-to, Part 6: Optimizing On-page Elements

Keyword research can help improve your organic search performance. Search engines attempt to sync the words and intent of consumers’ queries with web pages. Ecommerce merchants […]
2nd July 2020

5 Content Marketing Ideas for August 2020

From National Black Business Month to product-focused features, August offers content marketers many opportunities to connect with their audience of customers. Content may well be one […]
2nd July 2020

How I maintain mental and physical health (to grow my business)

Managing a fast-growing ecommerce business is not for the faint of heart. I’ve picked up a few practices over the last decade to keep my mental […]
1st July 2020

Ecommerce Product Releases: July 1, 2020

Here is a list of product releases and updates for late June from companies that offer services to online merchants. There are updates on website builders, […]
30th June 2020

The Anatomy of a Text Ad

Google and Microsoft advertisers have had to rethink quality copy with the format of expanded text ads and responsive search ads. But the principles of the […]
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