News & Stuff

18th February 2020

Success in Mobile Commerce Requires a Mobile-specific Strategy

A distinct approach to mobile ecommerce can be the difference in success or not. In this post, I’ll share a framework for creating a short- and […]
18th February 2020

Managing Custom Prices in BigCommerce

Not every customer pays the same price. Online merchants sometimes offer different prices to different sorts of customers. Here is an example. Say you have an […]
17th February 2020

19 Helpful Tools for Amazon Sellers

Amazon’s marketplace represents an opportunity for merchants, provided they select the right products and promote them correctly. Fortunately, there are plenty of tools to help. Here […]
17th February 2020

SEO: When to Scale (or Not)

My first ecommerce website, in 1996, was static and hand-built. Managing products — prices, photos, descriptions — was nearly impossible. A few years later, almost all […]
16th February 2020

Ecommerce Product Releases: February 16, 2020

Here is a list of product releases and updates for mid-February from companies that offer services to online merchants. There are updates on start-up financing, fulfillment […]
14th February 2020

Rewards Programs Drive Email Marketing Success

A top priority of ecommerce companies is attracting high-converting traffic. Email marketing is a critical bridge to entice prospects to browse and shop. However, increased email […]
13th February 2020

Coronavirus Disrupting the Global Economy, Including Ecommerce

The coronavirus was first detected in Wuhan, in central China, a densely populated area with many manufacturing plants. Image: Google Maps. When the coronavirus outbreak emerged […]
12th February 2020

Google to Show Shopping Ads in Gmail

I received an email a few days ago from Google, stating that Shopping ads would appear in Gmail starting the week of March 4. Soon your […]
11th February 2020

5 Helpful Chrome Extensions for Content Marketers

Content marketers who research topics, look for guest post opportunities, compose articles, and even make instructional videos could improve their productivity with a few helpful Chrome […]
10th February 2020

3 Inventory KPIs to Drive Ecommerce Profits

Basic inventory management involves tracking quantities by channel, location, and return rates. Key performance indicators, however, are far more critical for driving profits. In this post, […]
10th February 2020

14 Digital Marketing Podcasts for Merchants

Podcasts on digital marketing can provide free, expert insights on content marketing, social media, SEO, email marketing, and much more. Here is a list of podcasts […]
9th February 2020

6 Ways to Know If Your SEO Is Broken

Gut feel. That’s how ecommerce marketers sometimes gauge the health of their search engine optimization program. SEO contains many gray areas, but an evaluation requires data, […]
Call Us