News & Stuff

30th June 2020

June 2020 Top 10: Our Most Popular Posts

We publish roughly 45 articles each month, hopefully helping ecommerce merchants improve their businesses. What follows are the 10 most popular articles that we published in […]
29th June 2020

20 Top Private Label Brands from Amazon

In 2009, Amazon quietly began to offer batteries under AmazonBasics, its own brand. Today, Amazon has roughly 400 private-label brands for 23,000 products. Amazon also has […]
29th June 2020

Are QR Codes an Option for Contactless Payments?

Before the Covid-19 pandemic, many physical-store merchants considered contactless payments to be a fad. Most did not see a reason to implement contactless systems. They were, […]
28th June 2020

Advanced Strategies for Selling on Instagram

Last month I addressed content ideas to maximize an Instagram feed to attract followers. In this post, I’ll discuss strategies to optimize Instagram posts to retain […]
26th June 2020

Shopify’s App Store Is Good and Bad, Says ‘Unofficial’ Expert

Kurt Elster’s “The Unofficial Shopify Podcast” has been downloaded more than 1 million times. His agency, Ethercycle, helps Shopify merchants drive revenue and profit. And his […]
26th June 2020

What’s Your Plan for Measuring Marketing Outcomes?

Once it defines the objectives of its business or marketing campaign, an ecommerce company should decide how to measure outcomes. “There is one difference between winners […]
25th June 2020

Ecommerce Briefs: Walmart and Shopify, Physical Store Outlook, Instagram

“Ecommerce Briefs” is my occasional series on news and developments that impact online merchants. In this installment, I’ll report on Walmart’s partnership with Shopify, the struggles […]
24th June 2020

3 Excellent Performance Testing Tools from Google

How quickly a web page loads and becomes interactive is closely related to user experience and conversions, and thus sales and profit. Site performance is critical […]
23rd June 2020

Assessing Google’s ‘Core Web Vitals’ on Shopify Themes

Google recently announced “Core Web Vitals,” which are new performance metrics that will become a search ranking signal next year. From the announcement: Earlier this month, […]
22nd June 2020

10 Marketplaces to Buy and Sell Ecommerce Sites

Here is a list of marketplaces to buy and sell online businesses. There are established and specialty brokers to oversee the entire process — vetting the […]
22nd June 2020

6 Ways to Drive FOMO on Ecommerce Pages

The “fear of missing out” is nothing new. Humans have always coveted what others possess. FOMO marketing is about urging shoppers to buy what is popular […]
21st June 2020

Will the Pandemic Impact Christmas 2020 Ecommerce Sales?

The coronavirus pandemic that shuttered much of the worldwide economy in the first half of this year may yet impact Christmas 2020. To prepare, some retailers […]
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